(BBC) - Walk down any High Street and you can see the biggest forces revolutionising shopping habits as the meteoric rise of Google, Amazon, Apple and Facebook (or the Gang of Four as they are known) have fast become a normal part of our day-to-day lives.
We shop on phones, compare on Google and ask our Twitter friends what they think.
These and other innovative companies have changed our expectations about shopping and are forcing regular High Street retailers to up their game in response.
The future offers shoppers the best of both worlds, with smart retailers adopting the digital innovations from these companies to create an even more compelling experience for customers... Source/Origin >> Read More
