(Forbes) - Earlier this week we profiled digital marketing execs from General Mills and GE on how they're running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and Gilad de Vries from best of breed content discovery platform, Outbrain.
Julia Fitzgerald: At Sears Holdings Company we use various ways of connecting people with our content. For FitStudio, the Sears online fitness community, we use multiple fitness experts as our content creators. The expert contributors all reach various wellness communities and draw them to the FitStudio content. We leverage our online platforms - Facebook, Twitter, Pintrest, and Shop Your Way, to promote the FitStudio content. We also use some of our more traditional Sears marketing assets to let our customers know about FitStudio. We do use some paid methods of distribution as well. Since we have such a rich library of fitness content, we leverage services that allow people to choose our content from multiple online portal links...Origem/Fonte >> Leia Mais
