Pfizer Inc, bowing to allegations of deceptive advertising lodged by a consumer watchdog group, has agreed to drop "breast health" and "colon health" claims from the labels of its widely used Centrum multivitamin supplements.
Although Pfizer said it disagreed with complaints lodged by the nonprofit Center for Science in the Public Interest (CSPI), it agreed to remove the claims from some Centrum product labels over the next six months and to withdraw them from websites and advertising within 30 days.
Watchdog groups such as CSPI have taken the lead in recent years in policing the accuracy of supplements' health claims amid widespread criticism that the U.S. Food and Drug Administration is not doing enough to help consumers navigate conflicting information. The Government Accountability Office has also said the FDA needs more power to regulate supplements.
The center sent a lengthy letter to Pfizer Chief Executive Ian Read in April alleging that separate Centrum products carried deceptive claims on their labels - that they support "energy and immunity," "heart health", "eye health," "breast health, "bone health" and "colon health."
The group threatened to sue Pfizer, which acquired the Centrum franchise through its purchase... Source/Origin >> Read More