The battle is over how to implement "Do Not Track," a soon-to-be-released Web browser button that opts a user out of data collection on websites across all participating advertising networks.
After many years of skirmishes and compromises, Do Not Track appeared to have a quorum behind it. The proposal is currently backed by all the major browser makers, the Obama administration, and roughly 90% of the country's advertising networks and publishers, including Google (GOOG, Fortune 500), Yahoo (YHOO, Fortune 500) and AOL (AOL).
Here's where it gets sticky: Microsoft (MSFT, Fortune 500) announced last week that it would become the first browser maker to turn Do No Track on as the default setting in its upcoming version of Internet Explorer, called IE10.... Source/Origin >> Read More
