Technology that prevents advertisers from following your online footprints has been around for a couple years, but Microsoft became the first browser maker to turn that feature on as the default setting.
The next version of Internet Explorer, called IE10, will force users to opt-in if they want to be tracked by ads.
In the current version of Microsoft's browser, as well as other Web browsers like Google's Chrome and Mozilla's Firefox, "do not track" is an option that users need to turn on themselves.
"This decision reflects our commitment to providing Windows customers an experience that is 'private by default' in an era when so much user data is collected online," said Dean Hachamovitch, head of Internet Explorer, in a blog post late Thursday.
"We think it is progress and that consumers will favor products designed with their privacy in mind over products that are designed primarily to gather their data," Hachamovitch added.
The new feature went live along with Windows 8's release preview on Friday. IE10 will be the featured browser on Windows 8, which is expected to be released to the general public this fall.... Source/Origin >> Read More