Mobile Data Usage Exploding, Monetization Asleep at the Wheel

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Tuesday 24th of April 2012 03:10:07 PM
Mobile Data Usage Exploding, Monetization Asleep at the Wheel
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Data usage has increased dramatically as a result of more devices and consumer use of bandwidth-intensive services and applications. Allot Communications, a provider of network optimization solutions to global mobile operators, reported global mobile data bandwidth usage soared another 77 percent in the first half of 2011.

Part of the increase in data usage is attributed to the types of applications mobile Internet users employ. Mobile applications such as uploading pictures to social networking sites, streaming radio applications like Pandora, and streaming video content like TV shows and movies all have heavy data requirements.

U.S. broadband households are starting to integrate these activities into the monthly routines. The percentages who regularly view video on their mobile phones and tablets increased both in number and frequency.

The phenomenal growth in data traffic is in sharp contrast to mobile data revenues for mobile operators. The combined data revenues for mobile data from the top-three mobile operators in the U.S. registered 9 percent growth from 4Q 2010 to 2Q 2011.... Source/Origin >> Read More

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