Barack Obama's re-election campaign launched a series of Spanish-language ads and a new program to win over Latino voters on Wednesday in an effort to expand the Democratic president's growing advantage with Hispanics.
Obama is hoping to capitalize on polls showing strong support from women and Latinos, two constituency groups that could decide the November 6 election against likely Republican challenger Mitt Romney.
The Chicago-based campaign's "Latinos for Obama" program is designed to increase voter registration among Hispanics and get them involved as volunteers and voters.
"It's no secret that Latinos will be (a) deciding factor in this election," Obama campaign manager Jim Messina told a conference call with reporters.
"Elections are choices, and the choice between the two candidates couldn't be any clearer for the Latino community," he said, calling Romney's view on immigration reform - a key issue for Hispanics - the "most extreme" in modern history.
Romney, a former governor of Massachusetts, has advocated self-deportation of illegal immigrants.
Despite his high approval ratings among Latinos, many in the Hispanic community are frustrated that Obama failed to enact his promise of immigration reform within his... Source/Origin >> Read More