Live interactive game shows, where viewers compete with on-screen contestants, are the key to persuading the Facebook generation to watch television, according to industry experts.
British production companies are at the forefront of using new technology to create interactive shows that can compete with the myriad distractions of social networking sites, computer games and even food and drink.
Matt Millar, chief executive of Tellybug, a technology service which developed the "tap-to-clap" mobile app for Britain's Got Talent and The X Factor (allowing you to score acts by tapping the screen), told a meeting of the Westminster Media Forum last week: "We have learned people choose to watch TV, not play an online game. Think of the state they are in. Keep it simple. If people have a smartphone and a bottle of beer on the table, you are competing with the bottle of beer."
Mark Cullen, of the ETV Media Group, added that mainstream television habitually charged viewers for voting in The X Factor, Britain's Got Talent and Dancing on Ice, when via Facebook it can be free. "They have to shift their habits. The real value lies in the data they collect, building a database, affinity clubs," said Cullen.... Source/Origin >> Read More
